Chapter Twenty: Corporate Identity and Visual SystemsChapter Twenty is a flood of logo and identity system development. Covering from the 1950s all the way to 1981 (creation of MTV logo) the pages of this chapter are filled with the iconic images of various famous logos still in use today. In the 1950s, television was just starting out, but already it was a powerful media. Images had to be designed specifically for the first TVs and their tecnical limitations. Looking at CBS in particular and the development of their logo we find an intresting quote: "Stanton reminded Golden of the old advertising adage, "Just when you're beginning to get bored with what you have done is probably the time it is beginning to be noticed by your audience. (Page 400)". It struck me as an important phrase in the fact that its true. My marketing professior said it takes a person five times before they will remember something, and the same applies to logos and assosiating that with a company. The CBS logo and other logos, AT&T, abc, and IBM, are still in use today showing how powerful some of the images created in this era became to be. Another aspect of this chapter is the development of the Olymic logo and the 'male' 'female' basic sighns and their development into things like on page 419. So basic of designs but yet so important and powerful. We get to hear about computers begin introdcued in this chapter, and that is my question for this chapter - what kind of programs were used? Can we see an example of how the programs worked?
Chapter Twenty One: The Conceptual ImageThis chapter turns our eye from logo design, and the growth of idenity systems back to poster and its growth tword modern poster designs. Looking through the chapter, just flipping through and looking at the posters it seems almost a revival sometimes of earlier poster designs. Earlier styles meeting modern photography and concepts on layout and color. Graphic artist started to, once again, combine the fine art with the poster design. Starting with a simple image and few words, but evolving into the phycadelic style (page 438 to 439) of two color images filling a page and the text hidden admist the image. What I found intresting was the stated printing method. "In almost casual collage approach, designs were created from torn and cut pieces of colored paper, then printed by the silkscreen process" (page 425). I thought this was an archeic form of printing, and I wanted to know more about the process so I looked up what exactly is silkscreen printing is on wikipedia and will post what I found here for the class:
Screen printing is a printing technique that uses a woven mesh to support an ink blocking stencil. The attached stencil forms open areas of mesh that transfer ink as a sharp-edged image onto a substrate. A roller or squeegee is moved across the screen stencil forcing or pumping ink past the threads of the woven mesh in the open areas.
Screen printing is also a stencil method of print making in which a design is imposed on a screen of silk or other fine mesh, with blank areas coated with an impermeable substance, and ink is forced through the mesh onto the printing surface. It is also known as "silk screening" or "serigraphy".
Traditionally silk was used for screen-printing, that's where the name silk screening comes from. Now a polyester is used to do the printing.
http://en.wikipedia.org/wiki/Screen-printing