Monday, April 20, 2009

Thesis Statement

I had a hard time finding books for my artist. I went into the Lake Geneva Public Library and asked them to check the entire inter-library system for Wisconsin and they could not find any books! It was rather frustrating, but then I used the Carthage system and found a few. I'm looking for some biographical material but really having a hard time. Any suggestions?

In any case this is my thesis thus far:

Art Chantry, a graphic artist better known for his logo and poster work, uses a combination of psychedelic and pop art to create a unique style of design.

Tuesday, April 14, 2009

Psychedelic- Poster Mania

Welcome to the 1960s a time of hippies, drugs, and revolution. The poster designs from this chapter were really a combonation of contrasting colors with text, seemingly impossible to read. The section of the reading begins by talking about the social climate under which this style really grew, and then continues on to talk about some artist known in the psychedelic style (Robert Wesley and Victor Moscoso to name a few). When I looked into this more online, I found a link I wanted to share with everyone, it's a quick tutorial for making psychedlic posters using the computer.

http://psd.tutsplus.com/designing-tutorials/create-a-60s-psychedelic-style-concert-poster/

What I found really intresting was poster 21-48. Looking at the other examples it dosent seem to quite fit. I really like this last poster, and the unique style it convays.

Wednesday, April 8, 2009

Chapter Twenty and Twenty One

Chapter Twenty: Corporate Identity and Visual Systems

Chapter Twenty is a flood of logo and identity system development. Covering from the 1950s all the way to 1981 (creation of MTV logo) the pages of this chapter are filled with the iconic images of various famous logos still in use today. In the 1950s, television was just starting out, but already it was a powerful media. Images had to be designed specifically for the first TVs and their tecnical limitations. Looking at CBS in particular and the development of their logo we find an intresting quote: "Stanton reminded Golden of the old advertising adage, "Just when you're beginning to get bored with what you have done is probably the time it is beginning to be noticed by your audience. (Page 400)". It struck me as an important phrase in the fact that its true. My marketing professior said it takes a person five times before they will remember something, and the same applies to logos and assosiating that with a company. The CBS logo and other logos, AT&T, abc, and IBM, are still in use today showing how powerful some of the images created in this era became to be. Another aspect of this chapter is the development of the Olymic logo and the 'male' 'female' basic sighns and their development into things like on page 419. So basic of designs but yet so important and powerful. We get to hear about computers begin introdcued in this chapter, and that is my question for this chapter - what kind of programs were used? Can we see an example of how the programs worked?

Chapter Twenty One: The Conceptual Image

This chapter turns our eye from logo design, and the growth of idenity systems back to poster and its growth tword modern poster designs. Looking through the chapter, just flipping through and looking at the posters it seems almost a revival sometimes of earlier poster designs. Earlier styles meeting modern photography and concepts on layout and color. Graphic artist started to, once again, combine the fine art with the poster design. Starting with a simple image and few words, but evolving into the phycadelic style (page 438 to 439) of two color images filling a page and the text hidden admist the image. What I found intresting was the stated printing method. "In almost casual collage approach, designs were created from torn and cut pieces of colored paper, then printed by the silkscreen process" (page 425). I thought this was an archeic form of printing, and I wanted to know more about the process so I looked up what exactly is silkscreen printing is on wikipedia and will post what I found here for the class:

Screen printing is a printing technique that uses a woven mesh to support an ink blocking stencil. The attached stencil forms open areas of mesh that transfer ink as a sharp-edged image onto a substrate. A roller or squeegee is moved across the screen stencil forcing or pumping ink past the threads of the woven mesh in the open areas.

Screen printing is also a stencil method of print making in which a design is imposed on a screen of silk or other fine mesh, with blank areas coated with an impermeable substance, and ink is forced through the mesh onto the printing surface. It is also known as "silk screening" or "serigraphy".

Traditionally silk was used for screen-printing, that's where the name silk screening comes from. Now a polyester is used to do the printing.

http://en.wikipedia.org/wiki/Screen-printing

Sunday, April 5, 2009

Chapter Eighteen and Nineteen

Chapter Eighteen - The International Typographic Style

This chapter dealt a lot with typography and changes in the design world to be focused more on conveying a message, and less with the fine art. The important characteristics to look for to be able to identify pieces from this time period are: a unity of design, asymmetrical organization, clear meaning (no propaganda), and a lot of mathematically influences as to layout and design. It was assumed that through the use of math and other scientific concepts, because these had no external meanings, the result was abstract. The book talks about how this can lean more twords fine art, the attempt to be abstract that is, however because of this new direction it led to some of the modern ideas about layout and design and actually became more graphic design than fine art. But a lot of the other main ideas of design delt with typography, having a sans-serif font set in a flush-left with ragged-right margin. The book talks about sans-serif as "expressing the spirit of a more progreessive age" (page 356).

One aspect of the chapter I really liked and was intrested in was the design work of Max Bil and Max Huber. The combination of photography in such a unique manor was so new at the time. And making each photo it's own color, own image, to create a larger compositional unity admist such chaos. I can see where they came up with the design idea, but how did they create poster and such at the time? Printing using...?

Chapter Nineteen - The New York School

As Europeans escaped the after war effects, they moved to the US bringing with them their 'avantgarde' styles and European influnced design work. This really was America's introduction into the design world. The book contrasts the two designs as European being extreamly structured, while American design is more intuitive. All of these diffrent design aspects flowed together and melted in New York City, the incubator for American designers. Probably the aspects that make this type of design unique would be the photography combined with the playful use of font. A lot of magazine lay outs and ads are seen in this chapter, and while the main body is filled up with times new roman and other standard serif fonts, they make it intresting by doing things like in Figure 19-33 and 19-34, adding that extra flair. We also start seeing some intresting logos and design work (page 392) deaing with only typography - no image! One intresting design can be see in the magazine layout 19-36, contrasting colors but also unique flow of information in type layout. It's really eye catching! Comparing this to Chapter Eigteen, Amercian design used a lot more photography and organic vs inorganic elements. You start off the chapter with minimal photography elements to the end of the chapter and designs like 19-75 and 19-74 where the main aspect is a photograph. Comparing and contrasting this chapter with 18 and the european designs is so intresting. American design is very free and unrestricted while european is very organized and mechanical.

Sketches 2

Sorry about the late posting, but after crashing my computer 3 times when attempting to use my new scanner it was a bit difficult. Would everyone be able to meet in class? Sorry about the issues. I'll see if I can get a photograph of them on here.




Describe what it is: The first image is a poster design for Panic! At the Disco. Just a promotional piece.

Describe your concept behind the design
: I apologize once again for the poor quality, but it's in the Glasgow school style. I have flowery, almost stain glass natural images flowing together and repeating to create an eye catching image. Then at the top and center simply the name of the band, I was considering adding information about either a concert or a CD at the bottom of the decorated image as to not take away from the flow of the design. As you can see I already have potential colors picked out.

Discuss the style of the design & typography, how it relates to history: The typography I drew is heavily drawn from the examples in our book. I added some inernal uniqueness baised off of where I thought a little more attention to detail should be. The style when I looked back on it was very geometric and yet had a lot of organic themes in it, very repetative. So I tried to incorportate all that in the repetition of the flower image. I think I might even go so far as to make the flower a lot more geometric, perfect circles or maybe triangles.
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Describe what it is: The second image is a poster design for Panic! At the Disco. Just a promotional piece once again.

Describe your concept behind the design
: This is in the Surealistic style, something crazy and yet flows together. Looking at some of Dali's work is where I got a lot of my insperation. We have so many images in this one design. A woman, with an orange for her eye, spegetti for her hair, with a crown and strawberry cloth on her head screams 'Panic!' in a block letter form. She's coming out from a fish's mouth who is dripping leaves onto the ground. Butterflies flutter out as she screams the word, dancing around a flower. Above the flower and intruding into the word bubble is a rather scary realistic image of an eye looking up inside of a picture frame as some fish float by, I gave the fish noses just to add to the unique style. This was probably the hardest image to create thus far! I'm more of a realist artist and so thinking so abstractly required a lot more attention than I thought it would. I'm still very unsure about this image.

Discuss the style of the design & typography, how it relates to history: When I searched for 'surealistic posters' on google I found this style of type to be very common. I think it contrasts greatly with the copus amout of abstract images within the drawing. The style of surealism I still feel not comfortable as an artist with. Any suggestion are welcome.