Chapter Six and Seven

Chapter Six - The German Illustrated Book

With the help of manufactured printing means (thanks Gutenberg!) printing was practiced in over a hundred towns across Europe and greatly reduced the cost to that of only a fraction. So many different forms of communication were being created as well - religious tracts, pamphlets, and broadsides (or posters). This led to many problems between the old forms of book printing to the new faster more effective way, so much so that Parisian Illuminators attempted to file suits in the courts in an attempt to win damages from printers who were engaged in 'unfair' competition. Typography is THE major communications advancement between the invention of writing and electronic mass communications, Meggs states. With tumbling book prices, and the beginings of popular main stream novels (romance novels) it made reading more and more necessary. This changed the way people thought, following Maslows heiarchy of needs, people began to thing logically and have more linear thoughts leading to scientific expoloration. It fostered individualsim. Without typography its extreamly doubtful that the Protestant movement would have been been possible. Both Luther and Pope Leo X used printed broadsides and tracts in thelogical debates before a mass audience throughout the world.

Chapter Seven - Renaissance Graphic Design

The begining of the fourtheenth and fifteenth centuries in Italy are known as the Renaissance, which means 'revival' or 'rebirth'. However, the word is now generally used to encompass the period marking the transition from the medieval to the modern world. In the history of graphc design, the renaissance of classical literature and the work of the Italian humanists are closely bound to an innocative approach to book design. Type design, page layout, ornaments, illustration, and even the total design of the book were all rethought by Italian printers and scholars. However, the word is now generally used to encompass the period marking the transition from the medieval to the modern world. In the history of graphc design, the renaissance of classical literature and the work of the Italian humanists are closely bound to an innocative approach to book design. Type design, page layout, ornaments, illustration, and even the total design of the book were all rethought by Italian printers and scholars.