Wednesday, March 11, 2009

Chapter Fourteen - Pictorial Modernism

The goal of a poster designer is to convay a message to the viewer. It was difficult with influences such as cubism and constructivism. The designer had to find a happy medium between expressive and symbolic images and yet still pay attention to the over all visual organization of the picture. The reductive, flat-color design school called Plakatstil (poster style) is probably the number one design style that really was created in this time period. Simplification and reduction of naturalism into visual language of shape and sign. If you take an image into photoshop and use 'cut out' in the art effects, you can esentally recreate some of these images. It was drawing with a sizors more than a pen.

My only questions with this chapter is more the view of this art in the public eye. I really dislike the lack of attention in this art form and how haphazzardly its put together. What did people think of it?

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