The modern poster. It's hard to believe but I don't think we've really evolved far from the Victorian style poster, that when it comes down to the basics, it's the same style. I took a look at Modern Dog ( http://www.moderndog.com/SWFX/ ) a graphic design firm out of Seattle.
First you have to break down what makes a poster 'Victorian.' First of a key part of Victorian posters are the multiple fonts, no white space, and various font sizes. If we take a look at the poster I posted here, it almost ends up looking like a ransom note. We have various fonts, not straight, in various sizes. No white space is left, that fear of leaving anything not colored or filled with text. I think these basic ideas are still shown in this poster. However, the unique and perhaps 'modern' part of the poster is the 'untidy.' Part of the Victorian mind set is that everything must be prim and proper. The tape and the cut out style of this poster is definitely not part of the Victorian style. Its interesting to even look at posters on campus and see how when it comes down to the basics, we haven't evolved that far.
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when i view this poster, the font and text seems to flow and work together. Even though size, color, and boldness are effected, the font still looks the same throughout the poster. Your eye is drawn to the "D" in dog as an arrow points at it and the font is big. My eyes then glance back up to the word "modern", then I have to jump back down to the bottom to read what it is about. They overall layout is very interesting. The image looks like everything was cut and pasted on a sheet of paper and it adds to this really cool mosaic effect. Text is easy to read and very straightforward. I really like this poster.
ReplyDeleteI'm sure you know what I'm going to point out first - texture. You brought up good points about it being stylized Victorian. I love that it is messy and has the feel of depth and texture. But you are correct in saying we have not come very far. However, I will contradict you on one point. Most of the posters I've seen around campus have a ton of "white space," and usually consist of only one font. Very rarely do we see non-designers with historical design knowledge.
ReplyDeleteI must like Victorian style because I like this poster a lot. I like how your eye is drawn into the middle of the poster by the red weight there; the pointing arrows towards the e and D focus your eyes there, and then allow you to backtrack and take in the whole title. Your eye reads the title then, followed by the humorous joke (not canine-related) which gives character to the piece. There is a clear flow and hierarchy, and though there is a lot of texture in the background, the text is so bold and simple that it is still easy to read.
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