The chapter begins by discussing 'The Four.' A group of art students known as the Glasgow school, they consisted of Charles Rennie Mackintosh, J Herbert Mcnair, Margaret and Frances Macdonald. Together they began to create a unique style of geometric compositon combined with floral and curvillnear elements with strong rectlinear structure. At the begining, like with most new kinds of art, it was strongly disliked.
Probably one of my favorite artists in this chapter, who drew inspiration from The Four, Jessie Marion King, archived a distinctive art form with medieval-style fantasy illustrations. Her grace, fluidity and romantic tones widely influenced fiction illustration throughout the twentieth century.
The next session of reading ( 'The Vienna Secession') discusses the next evolution in the art process dealing with ads and the evolution on the 'art nouveau' style of drawing. The need to be unique and creative became so important that advertisers were required to commission their advertising designers from the artists and designers contributing to each issue to ensure a visual design unity. The exeptional linear and geometric design elements gracing Ver Sacrum's pages became an important design resource as the Vienna Secession style evolved.
The book then switched it's focus on the different German designers of this time period. It was a battle between simplicity and exactness and individual artistic expression. I've noticed that Graphic Artist like to confuse themselves by trying to choose between the fine art aspect of things, and the 'digital' (as i call it) part of their job. One really exciting part of this time is the London Underground, or subway. It was great hearing the history behind the simplistic sans serif very geometric icon.
My question really deals with this fight between the graphic designers and the 'art' graphic designers. Why was this such a big issue?
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